Tractor Rollover Safety

Obviously, the Washington State Department of Labor & Industries takes employee safety very seriously (as all state agencies do). So, when some workers were killed in a workplace accident where their tractors rolled over and they had not taken proper safety precautions by installing the tractor rollover bar, L&I wanted to get the word out on the importance of not skipping essential safety procedures.

This spot was produced entirely in Spanish since a majority of agricultural workers in Washington state speak Spanish. It was distributed on social media in order to get to the audience most effectively based on numbers we had that that is where a lot of these workers were getting information, news, and updates from.