ODOT Logo Animations

I very much love animation. I think basic movements on an otherwise still graphic can bring it up in terms of “looking professional”. Anyone can make a slide, but an artist will push it even further.

Okay, that sounds silly, but it is genuinely true. Especially in terms of today’s software where one doesn’t have to be an expert to create something fantastic, the proper finesse on a project can really help it to stand out. Enter the agency logo animations.

I made two fairly straightforward logo animations for the Department of Transportation on the off chance that we might need something like this sometime in the future. I imagine that videos posted to the social media pages might benefit nicely from a quick, branded introduction slate.

This first animation sees the logo brick into existence, its various parts all coming together to form the recognizable brand. The name of the agency then slides in as a finality before the logo transitions into the actual piece itself–the black hold in the “O” would be transparent.

This animation is a bit more straightforward but follows the same principle in that parts of the logo–the letters–come in individually before transitioning through the “O” and into the piece. It’s easy enough to follow, short enough to not lose the attention of the viewer and simple enough to be easily distinguished from a background.

I think stuff like this is very important for online posts because it gives videos a uniformity. Any re-posts or shares don’t necessarily have to link back to the main page that the post originally appeared on because the branding is actually part of the video. It is very apparent where a video that starts this way would originate. The slight 3D look to the logo also helps it stand out but helps it to retain the original intention of the brand.