KTVA – Miss Linda

Miss Linda is a pink firetruck that the Anchorage Fire Department employs in order to raise awareness about cancer. “A Message of Life” was a news story about Miss Linda and the people who have been inspired to get themselves checked out-including KTVA’s Joe Vigil who was tipped off of his colorectal cancer thanks to getting himself checked out.

I put the end page graphic together for this spot-as well as altering the typical KTVA lower third’s color to pink-and was outrageously proud with how it turned out. It was very simple but a nice punctuation at the end of a very emotional promotion. We set up the ribbon to change colors to represent the various cancers that Miss Linda had helped people discover.